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Saturday, 27 September 2014

Gaby Aghion, co-founder of Chloé, dies at 93.

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Gaby Aghion was a French fashion designer, founder of the French fashion house Chloé. She is said to have coined the phrase "prêt-à-porter. Aghion rejected the stiff formality of 1950s fashion and created soft, feminine, body conscious clothes from fine fabrics, and called them "luxury prêt-à-porter". Unique for their time, they were beautifully made clothes available off the rack. She set up her workshop in a maid's room above her large flat. In 1953, Gaby Aghion joined forces with Jacques Lenoir – he ran the business side and she ran the creative side. The duo put on the first Chloé show in 1956 at a breakfast at the Café de Flore, the epicentre of young intellectual Parisians of the 1940s and 1950s.
image via google

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