Sunday, 21 September 2014

The Evolution Of : Christian Dior

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The Dior Fashion House was founded in 1946 by the french fashion designer Christian Dior,a master of shapes and silhouettes.The first collection was known as "The New Look".

Expansion from France began by the end of 1949 with the opening of a Christian Dior boutique in New York City. By the end of the year, Dior fashions made up 75% of Paris's fashion exports and 5% of France's total export revenue.

Also in 1950, Christian Dior was the exclusive designer of Marlene Dietrich's dresses in the Alfred Hitchcock film Stage Fright

Actress Ava Gardner had 14 dresses created for her in 1956 by Christian Dior for the Mark Robson film The Little Hut.

After Christian Dior's death, Rouët promoted the 21-year-old Yves Saint-Laurent to Artistic Director.Laurent had joined the House's family in 1955 after being picked out by the original designer himself for the position of the first ever and only Head Assistant.
The clothes were as meticulously made and perfectly proportioned as Dior's in the same exquisite fabrics, but their young designer made them softer, lighter and easier to wear. 

 In 1958, the novel "Mrs.'Arris goes to Paris" was published and the plot revolves around Ada Harris, who is so enchanted by her employer's couture wardrobe that she becomes determined to go to the House of Dior in Paris to purchase an evening gown of her own.
The novel was adapted for a 1992 television movie starring Angela LansburyDiana Rigg, and Omar Sharif and directed by Lansbury's son, Anthony Shaw. The movie's production company is Corymore Productions.

Laurent was replaced at Dior by designer Marc Bohan in late 1960. Bohan instilled his conservative style on the collections. 

Italian-born Gianfranco Ferré replaced Bohan as head designer in 1989.he first such non-Frenchman, Ferré left behind traditional Dior associations of flirtation and romance, and introduced concepts and a style described as "refined, sober and strict".

Under the influence of Anna Wintour, editor and chief of Vogue,CEO Arnault appointed British designer John Galliano to replace Gianfranco Ferré in 1997.

By February 2011, the House of Dior was in scandal after accusations of John Galliano making anti-Semitic remarks made international headlines: the company found itself in a "public relations nightmare." Galliano was fired in March and the scheduled presentation of his Fall-Winter 2011/2012 ready-to-wear collection went ahead without him, amid the controversy, on 4 March.
The company went on ahead and appointed Bill Gaytten as head designer interim in absence of artistic director. Gaytten had worked under Galliano for Dior and for the John Galliano label. The first haute-couture collection (for the Fall-Winter 2011 season) under Gaytten's management was presented in July and was received with mainly negative reviews.

On 23 January 2012, Gaytten presented his second haute-couture collection (for the Spring-Summer 2012 season) for Dior and it was much better received than his first collection.

Belgian designer Raf Simons was announced, on 11 April 2012, as the new artistic director of Christian Dior. Simons was known for his minimalist designs and this contrasted against the dramatic previous designs of Dior under Galliano.

images via pinterest and google

1 comment:

  1. Photos 1, 2 and 5 are not Dior designs. They are Rochas, Balenciaga and Griffe.